June 12th, 2009
China: 8D World aims to teach English language through gaming
A stealthy 8D World last year looked like Age of Empires for the Asian market. It turns out, hopwever, they’re teaching English as a foreign language, with a beta product launched this month.
The 8D World product is a fantastical online virtual world called Wiz World, designed to let players interact in spoken English with computer-generated characters that correct their word choice and pronunciation. With Wiz World, Wang hopes to find a market in Asia for a product developed using Boston’s unique mix of expertise in gaming, artificial intelligence and education. Now available in China, Wiz World will expand across Asia and later to other global regions, Wang said. The fantasy setting was chosen for a cross-cultural appeal.
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