Chinese are Learning English the Disney Way

China: According to the Wall Street Journal, Mickey Mouse has a new job in China: teaching kids how to speak English at new schools owned by Walt Disney popping up in the bustling city. The company says the initiative is primarily about teaching language skills to children, not extending its brand in the world’s most populous nation, you’ll be relieved to hear.

To maintain the attention of children as young as two years old, there is the Disney Magic Theater, which combines functions of a computer, television and chalkboard and is the main teaching tool. Disney’s foray into English-language instruction in China comes as the niche industry is booming.

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