It’s headlines like this that make you feel like you’re fighting a losing battle. English-language worksheets featuring bloody Ronald McDonald, extolling the virtues of fast food, is being used by some Swedish schools, ‘to the chagrin of educators, outraging some parents, and apparently ‘unbeknownst’ to the company‘ according to newspaper Svenska Dagsbladet.
The paper, as reported by the digital journal, has reported that several schools have been using these worksheets as homework assignments. The concerns are not so much about the brief history of McDonald’s in Britain, rather that it addresses health concerns by suggesting students can take a side order of carrots instead of French fries with their Big Mac.
That’s right, folks. People are complaining about McDonald’s trying to get kids to eat vegetablez.
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This is a rather interesting development. On one side, product placement in English classes is well okay if done tastefully, but mcdonald’s? Do you know what the worksheets look like? Does it go over McDs vocab? Super-size? Obesity?
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Thank you Neal, I have to agree with you. I think there is a lot of negativity towards the source of the worksheet, i.e. a fast food giant which maybe clouding the issue here. I haven’t seen the worksheet, so I can’t fully comment on the degree of Macpropaganda.
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